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What's Brewing—The Trail Economy

September 1, 2026 5:00 PM - 7:00 PM (PDT)

Description


What's Brewing—The Trail Economy

Central Oregon's trail system is one of our region's greatest competitive advantages—but its value extends far beyond recreation. Trails play an important role in attracting and retaining talent, supporting employee wellness, driving visitation and spending, and enhancing the quality of life that helps businesses thrive.


Join us for a conversation about the growing connection between trails and our local economy. We'll begin with a brief presentation highlighting key findings from the ECOnorthwest economic impact report, followed by a panel discussion featuring leaders from the Deschutes Trails Coalition and local businesses that are investing in and benefiting from our trail system.


Together, we'll explore why trails matter to employers, how public-private partnerships are shaping the future of trail stewardship, and what initiatives like the Deschutes Trails Coalition's $1 for Trails Program mean for businesses and our community. Whether you're an outdoor company or not, you'll leave with a new perspective on why the future of our trail system is everyone's business.

Speakers

Dr. Mark Buckley

Senior Economic Advisor, ECOnorthwest

Jana Johnson

Executive Director, Deschutes Trail Coalition

Nate Wyeth

Chief of Staff,
Visit Bend

Brandon Tyler

General Manager, 
Riverhouse

Dustin Smith

Mountain Operations Director, 
Mt. Bachelor


As always, a light snack and the first beer are on us and are included in the price of admission. 

You may also purchase food from your choice of on-site vendors:

Deschutes Brewery Tasting Room
Food Truck Options: WillieBurger and Da Nang Vietnamese Eatery 

Space is limited, so register early! Exciting raffle prizes from our sponsors! 

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Networking at 5:00pm  |  Program starts at 5:30pm 
$30 Members, $45 Non-members,
$40 for Members at the door, $55 for Non-members at the door

Online registration closes at 12pm on September 1.

You may cancel your ticket for a full refund up to 48 hours before the date and time of the event. Cancellations with less than 48 hours notice will not receive a refund. When you register for an event, you agree to these terms. A 3% processing fee will be charged on all credit card payments. Credit card processing fees are non-refundable should you cancel your registration.  





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Bend Chamber
Name: Colleen Prinster
Email: colleen@bendchamber.org
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