We all have to give a persuasive speech sometime. Whether that be in asking for a raise or a promotion, in a job interview, giving a presentation to your team, or selling someone on your product or service.
In this development lab, we will learn from public speaking coach Joanne Matthews how to understand our audience and custom tailor a persuasive message to them that will meet your goals.
Takeaways from the webinar:
-Tailoring your message to your audience
-Finding your “one big thing”
- Come away with the rough outline of a persuasive speech, whether that is for planning how to request a raise or sell your product or service.
About Joanne Matthews
Joanne’s public speaking philosophy is a result of an epiphany she had prior to getting on stage to present to 150 independent investment advisor clients of Charles Schwab & Co., Inc. more than 10 years ago. She spent her first 15 years at Schwab working intensely on her presentation skills, so she thought she had the whole public speaking thing down. That afternoon, she thought more deeply about her audience and the value of the time they had given up to be there with her. She realized the meaning of having the gift of their valuable time. In return for that gift, she set a goal that her presentation opportunities had to be more important to her audience than the next best use of their time. And, that no matter the group, something good had to happen as a result of their time together
Joanne lives in Bend, Oregon with her handsome and reasonable husband Nelson and their two funny and useful children, Casey and Theo. They all share responsibility for their brilliant cockapoo, Buffalo, and their exceptionally friendly kitty, Ira.