Jumpstart Your Brand In 2023

Description

Branding is connected to nearly every aspect of business. Branding, when done with intention differentiates from the competition, informs messaging, builds trust and focuses resources. According to a Salsify survey 46% said they would pay more for a brand name they trust.

The goal of this workshop is to have participants leave with new and actionable ideas to dramatically improve their brand and be the clear choice within their category.

Who is this workshop for: -

Any and all with a passion for business and branding are welcome to attend
- Small business owners
- If you’re thinking about starting a business
- If you’re responsible for marketing
- If you’re considering a rebrand

The information presented will be accessible to people with any level of marketing experience.

Workshop agenda:
- Networking / Introductions
- Branding overview
- Trendspotting and opportunity recognition
- Core branding concepts
- Brand positioning overview
- Aligning your brand with your business goals
- Creative exercises for ideating and problem solving
- Brand positioning exercises
- Several real world examples
- Wrap up

Attendance will be limited to under 10 people to allow for more group interaction.