Strategic Pricing as a Marketing Tool

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Name: Strategic Pricing as a Marketing Tool
Date: December 3, 2020
Time: 3:30 PM - 5:00 PM PST
Event Description:
This SCORE webinar focuses on pricing strategies for small business and recognition that pricing of products or services is as much a marketing decision as it is business financial decision. We'll cover a number of issues including a discussion of twenty different pricing strategies that you may (or may not) choose to use in your business.

Takeaways from this SCORE Webinar
A better Understanding of Pricing as a Business Marketing Tool
What are the limits to Pricing Changes
Where do you sit on Pricing: Price Setter or Price Taker?
How to Examine your Pricing and your Busineess Break Even Point
The importance of Product & Service Differentiation

Join us as we discuss an important and often overlooked small business topic. We'll include time for open discussion and offer several real life examples garnered from actual SCORE client stories. This webinar is being hosted by the Central Oregon SCORE chapter with Course Leaders from Vancouver SCORE. Register Now with ZOOM link to sign up for this important program. You'll receive confirmation and be directed to the Zoom Registration page for the Central Oregon SCORE chapter.

Course Leaders: Bill Ruttledge & Larry McKinley

Arthur Wm. "Bill" Ruttledge is a 40+ year veteran of the financial services industry during which he consulted entrepreneurial small businesses and major non-profit institutions & publicly held corporations. Bill has been active with SCORE for the past ten years and currently serves as the SCORE Assistant District Director for SCORE chapters in Oregon and SW Washington.

Now retired from the public and private sectors, in the US and as an ex-pat in Europe, Larry McKinley has enjoyed a highly varied career as a classroom instructor, sole proprietor and a VP in charge of more than 400 employees in three countries. Much of his career was spent in manufacturing for the semiconductor industry, specializing in Operations, Quality and Human Resources management. He is familiar with the major process analysis and optimization tools and several ISO standards, financial reporting and analysis, payroll/benefits, and goal setting and performance evaluation tools.

SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner of the U.S. Small Business Administration (SBA). SCORE is headquartered in Herndon, VA and Washington, DC and has over 300 chapters throughout the United States and its territories with 10,000 + volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors. Now celebrating its 55th year, SCORE was founded in 1964.
virtual online
Date/Time Information:
December 3, 2020 3:30-5pm pacific time
Contact Information:
SCORE Central Oregon atten: Ed Murrer
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