Make These Clever Changes To Your Small Business Website To Boost Sales

In uncertain economic times, small businesses may struggle to make ends meet. However, there are ways to bolster business despite the threat of a recession. One of the best is to tap into the power of your website. By making some simple changes and updates, you can increase sales significantly. The Bend Chamber of Commerce is here to help with several clever ways you can update your site and bring customers in for more sales; let's take a look.

Add Video and Infographic Content

The internet is full of visual content, such as videos and infographics. Adding these types of content to your website can help engage customers and increase sales, as visuals have been proven to be more effective than plain text in getting people’s attention. Visuals also make it easier for customers to understand complex concepts or products, which can further boost sales. Not only that, but they can also help boost your site in search rankings.

Add a Call To Action (CTA)

Having a clear CTA on your website helps direct customers toward taking the desired action, such as signing up for your newsletter or buying a product. This type of direct marketing can be highly effective in driving sales, especially when the CTA itself is easy to see on the page. Make sure your call to action stands out and is easy to understand.

Add Customer Reviews Under Products

Customer reviews are invaluable for understanding what works and what doesn’t with potential buyers. Adding customer reviews under products on your website will also show customers that you stand by your products and are willing to take feedback from customers seriously, leading to an increase in trust and ultimately more sales. Consider adding video testimonials to your site as well, especially if you have loyal customers who are willing to record these for you.

Link Social Media

Social media platforms like Facebook, Instagram, and Twitter have become indispensable tools for businesses looking to grow their customer base. Linking social media accounts directly onto your website allows customers easy access to follow or like you on their preferred platform, leading them back onto your site where they may be more likely to purchase from you. Set up strong social media accounts and make sure they're easy to access from your site.

Improve Page Loading Speed

No one likes waiting for pages to load, especially when there are other options available from competitors. Make sure that all pages on your website are optimized for speed so that visitors don’t get frustrated with lagging loading times. If pages take too long to load, visitors will likely give up before they even get a chance to explore what you have on offer, costing you potential revenue.

Use PDFs on Your Site For Protection

PDF files are excellent tools for providing detailed information about products or services without the cumbersome coding required with HTML documents. Plus, they protect both business owners and consumers alike by providing legal documents in an easily consumable format that is standardized across different web browsers. Not only that, but if you need customers to be able to fill out or sign forms, it's faster with a PDF form filler. Utilize these tools on your site for secure ways to share and manage documents.

Take Time To Learn More About Data Analytics

Data analytics has become increasingly important in understanding customer behavior and preferences, so using online courses can help businesses stay ahead of the curve when it comes to analyzing data from their websites. Take a look at your options for analytics tools, as there are several to choose from. These will help you understand your customer profiles a little better so you can tailor your marketing plan toward them.

Growing a small business during uncertain times can absolutely be stressful, but it doesn't have to be. With the use of things like PDF tools and social media platforms, you can update your most valuable business tool--your website--and optimize it for every customer who visits. Take some time to research your options today.

Have a question for the team at the Bend Chamber of Commerce? Reach out today to find out about our resources.