Big Brand Creative, Lean Team Execution - Webinar by Major Brand House

Description

Your team is lean. Your branding and campaign needs aren’t.

From ecommerce and paid ads to retail and product launches, marketing teams are expected to deliver a lot—and keep every piece consistent with the brand. Join Seth Beiden, Director of Marketing at Mountain House, and Colton Major, Founder & Creative Director of Major Brand House, for a practical conversation about meeting big-brand demands with lean teams.

We’ll explore the strategies behind their work: how they set priorities, refresh brands, execute campaigns, and build creative partnerships that expand what their teams can accomplish.

What we’ll discuss:

Turning ambitious brand goals into manageable campaign plans
Keeping creative consistent across ecommerce, retail, and paid channels
Deciding what to handle internally and where to bring in support
Building processes and partnerships that keep work moving

Meet the speakers:

Seth Beiden · Mountain House / Seth leads marketing at Mountain House, a freeze-dried food brand with roots in the 1960s. He joined to refresh the brand and strengthen its position at the forefront of the outdoor industry, bringing firsthand insight into how a lean marketing team approaches brand renewal and ambitious campaigns.

Colton Major · Major Brand House / Colton Major is the creative lead and owner of MAJOR Brand House, a business focused creative studio. He brings over a decade of experience in global marketing creative across sport, fashion, and entertainment. Colton combines creative craft with a practical business perspective on how lean teams deliver on big-brand creative needs.

Discussion hosted by Spencer Brown, Director of Growth at Major Brand House and founder of Wildfire Spice Co.

Register for free here: https://luma.com/nadpua3g

Hosted by Major Brand House

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